AGENDA SETTING FOR THE NIGERIAN CREATIVE INDUSTRY COVID-19: IMPACT ON NIGERIA’S CREATIVE INDUSTRY

There is global health emergency occasioned by the Covid-19 pandemic.

This has imposed severe economic burden in virtually all nations of the world.
Nigeria is a mono-economy almost entirely dependent on oil revenue for its mainstay.
The shock of the effects of Covid-19 in Nigerian economy is devastating.
There is therefore the urgent need for economic diversification.
This is why we must now think outside of the box.
The creative industry offers vast opportunity in our search for economic diversification.
About 250 billion dollars annual revenue is generated globally from the sector.
It also accounts for about 29.5 million jobs.
Nigeria must take advantage of the potentials available in the sector.
Nothing succeeds in this world without proper planning and effective coordination.

This makes the need for agenda setting for the sector imperative, to harness and channel the vast opportunities in the sector to empower our people and strengthen our economy.
This online zoom series Agenda Setting for the Nigerian Creative Industry is a platform to engage with critical stakeholders in order to aggregate views and opinions of industry players in various sub-sectors to set agenda for the creative industry.
In this edition, we shall be looking at Covid-19: Impact on Nigeria’s Creative Industry.
I thank you all for being part of it, as I expect free, frank and robust contributions.

Otunba Olusegun Runsewe, FIMS, FABE, OON
Director-General &
President, World Crafts Council (AR)

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